About Us

Meet the team

Left to right:

  • Elsa Peng
  • Heath Curtis
  • Allan Kumpulainen
  • Ian Bush
  • Leo  Liu
  • Scott Roth


    Contact Us

    Our promise is simple: Good quality products at Direct Prices

    "Why should you buy from us at Artist Guitars? It's really quite simple. You'll get lower prices for equal (or better) quality guitars, drums and accessories."
    Ian Bush - CEO


    We are on a mission to bring affordable guitars to everyday people and cut out the middle-man. That's why we choose to only offer our guitars online. We are committed to giving you the lowest prices and offering an alternative to paying over-the-top prices for guitars… Artist Guitars started because I wanted to sell the best value guitars I could to you. I found it frustrating that improvements I wanted to make to my designs just weren't possible due to the price pressures of working for a wholesaler. When you buy products from a traditional retail outlet they have often been marked-up up to 4 times. The retailer buys from a wholesaler, the wholesaler buys from a brand, and then the brand buys from a factory. We buy direct from the factory, and sell it straight to you over the internet, so you can get the best possible price and value.

    You can't buy an Artist Guitar in any other store because we choose not to sell to other retailers. We have a totally different business model and have chosen to market and sell our products online. This means our costs are down, and we can pass those savings on, directly to you. All our musical equipment is designed for players of all levels, from beginners to seasoned musicians. We make sure that our products are built to a high quality. Since we started in 2009, we have shipped over 140, 000 orders to Australians just like you. Everything from guitars, strings, leads and accessories etc. If you look at the testimonials on this page you'll see our customers believe our instruments sound and feel better than most other brands. Here are some of our accomplishments to date:

    • Over 60,000 Positive feedbacks on Ebay
    • Over 200,000 customers in Australia and New Zealand have trusted us for their music purchases
    • No1 seller of guitars on Ebay (2013, 2014, 2105)
    • Everything from guitars, accessories and leads to drums and violins


    Our UK Store

    In early 2016 we threw open the doors to our new UK website.  Using the tried and tested model in Australia and New Zealand we've built a new website specifically for the UK region and will be shipping directly from East Sussex.  This means you'll be able to receive your order within a day of placing you order!

    You can Shop Safe with Artist.  As with our Australian and New Zealand stores, we offer Free Insured Shipping on all products, 3 Year Warranty and 100 Days Free Returns.  



    Our showroom in Sydney is open to the public, where you're welcome to drop by our warehouse and have a look at our great range of instruments and accessories. Unlike traditional music instrument stores we believe you'll be fully satisfied with our products and thats why we offer a 100 day, 100% satisfaction money-back guarantee.



    Artist Guitars QC Image

    All Artist Guitars are QC inspected



    Consistently High-Quality Guitars

    At Artist Guitars we pride ourselves on delivering great quality instruments. Each guitar endures rigorous testing and scrutinising in the development and prototype stages, to bring it to a level where we are confident that the guitar you receive is the best it can be. All our guitars are set up in the factory to a standard that suits beginners, though they are constructed in a way that allows you to easily adjust to suit your own playing style.

    Our Quality Control team, headed by Leo, works closely with the factory in China to identify any issues in the way guitars are manufactured, set up, handled and packaged. You can see for yourself all the guitars that are rejected, due to our scrupulous checks, are all sold in our Bargain Bin category. As you'll see most of these guitars are factory seconds due to some kind of defect identified in Quality Control Checks. We treat this process very seriously because it enables us to develop better production and handling techniques and reduce the number of Factory Seconds.

    We have so much confidence in the quality of our products that we offer a 3 month money-back guarantee. Our instruments and accessories are also backed by a 2 year warranty. If you do have any problems with your guitar after purchase feel free to contact us.


    Artist Guitar Warehouse Image

    Artist Guitars Warehouse, St Peters, NSW 

    Best quality for the best price

    In a music store, most instruments below $1000 are usually made in China (as, it seems, is everything these days!). We have done extensive research to find what we believe is a great quality factory and we work closely with our factory to ensure you get the best guitar in its price range by far.

    While doing my research I discovered that big name brands typically aim to cut construction costs which results in a sacrifice in the quality of their equipment. You'd be surprised at the type of factory's some big name brands choose to use (It's often disappointing as a guitarist).

    At Artist Guitars, we choose what we think is the best quality instruments for the best price, and in our opinion, our instruments sound and feel better than most other brands. For example, all our classic guitar models come with a truss rod. No other guitar brand delivers a truss rod in our price range. Some of our guitars use Fishman pre-amps, D'Addario strings, bone nut and saddle, solid tone woods and Wilkinson pick-ups. This level of components is unheard of at this price. It is our passion to bring you the highest quality for the best price that we can! To see some of the feedback we have received, click here (link to testimonials page)

    In a music store, most instruments below $1000 are usually made in China (as, it seems, is everything these days!). Instruments come from either similar factories to ours, or poor quality factories. While doing my research I discovered that big name brands typically aim to cut construction costs which results in a sacrifice in the quality of their equipment.


    Let me tell you a little about how I got into this industry... I'm passionate about guitars...

    I've always loved guitars. I wanted to be a rock star. But I worked out pretty early it probably wasn't going to happen. (Mind you if you have your own dream of being a rockstar then you should go for it!) But I wanted to stay in the industry and find my sweet spot combining the 2 things I loved: music and design.

    I have over twenty years experience in the industry. I spent twelve of those years visiting factories, and three of those years actually living in China, visiting multiple factories and teaching the factory technicians how to build a better guitar. There was one factory in particular that I worked with from its inception. Now it is a high quality instrument manufacturer. This is where Artist Guitars are built.

    Most important... Complete peace of mind...

    • 3 Month Money back Guarantee!
    • 2 Year Warranty - Find out more about our Warranty Terms
    • Free freight on all orders, Australia wide
    • Artist Guitars is proudly 100% Australian Owned
    • Our promise is simple: A great range of good quality products at unbeatable direct prices!


    Join Our Newsletter to for Inspiration, Deals & Great New Products or Contact Us



    Thank you for your support.

    Ian Bush
    CEO - Artist Guitars